What is email marketing?
basically the use of email to push products and/or services. however, a better email marketing definition is that the use of email to develop relationships with potential customers and/or clients. Email promoting is one phase of internet marketing, that encompasses online promoting via websites, social media, blogs, etc. it's primarily a similar as direct mail except that instead of sending mail through the mail, messages are sent electronically via email.
Much of the spam email we all get proclaiming 'deals' on this, and that is an ideal of email promoting at its worst; the mindless email barrage.
Someone somewhere buys an email list (or several!) and sends an email along the lines of “Get you've ever (the product name) for only $_____! (the amount) to everybody on the list – sometimes repeatedly. All this does is get to everybody and provides email promoting a nasty name.
At its best, email marketing permits businesses to keep their customers informed and tailor their marketing messages to their customers.
Email marketing can be customized
Particular teams of customers are targeted or maybe individuals. providing individual customers special deals on merchandise and/or services on the customer's birthday, for example, is one example of email marketing personalization. (A restaurant may send associate email to customers on their birthday providing 50% off an entree,) Email promoting helps a business develop and maintain a relationship with a client over time that hopefully leads to multiplied sales and multiplied client loyalty.
Email marketing best practices include developing your own email list instead of buying an email list(s) and creating participation in your email list opt-in instead of opt-out (using permission-based email marketing). Email should even be optimized for mobile usage as consistent with statistics over half of the emails are opened on mobile devices.
The two huge benefits of email marketing are value and ease. Emailing is an affordable thanks to advertising your company and its merchandise and/or services compared to several alternative forms of promoting. it is also extremely easy to line up and track an email marketing campaign, creating it a very accessible form of promoting for small businesses.
Newsletters can be sent to the e-mail list you've built from the those that provided the required info on your website, as an example, providing these potential customers with news updates regarding your company, upcoming events and/or special offers – and, of course, reminding them that your business exists which maybe it is time for one more visit.
Why E-Mail Marketing is Important..?
- 94% of Internet users use email, while only 61% use social media
- 75% of adult online users say that email marketing is their preferred marketing method
- the "opt-in" feature of email allows marketing by consent
- email marketing allows targeting by demographics (age, income, etc.)
- email messages have a much wider range of formatting possibilities than social media messages
- email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions